Jeremy Langmead

So eBay has gotten itself a creative director, in the form of ex-Lucky mag staffer Andrea Linett, to gloss-up its fashion offerings. At least we know they can recognize a trend when they see one.

 

The other day a very successful middle market etailer came to see me, to talk about her company’s growth and plans for the future. Aside from adding a magazine editor to pump up the content (this is a major trend in fashion web sites), said etailer is also renaming what they sell: instead of “accessible luxury” they are going to offer “everyday luxury.”