Jochen Zeitz

PPR is putting luxury on hold and charging forward into sportswear and sustainability. Yesterday, the French conglomerate displayed its trademark dispassionate ability to end (or suspend) industrial dalliances it feels may become less than productive by announcing the creation of – and concentration on — a new “sport and lifestyle” division run by Puma CEO Jochen Zeitz, who has also been promoted to Executive Chairman of Puma. Still, I’m more struck by the lead the group buried: the fact Mr Zeitz is becoming not only Puma’s Executive Chairman, but also PPR’s Chief Sustainability Officer.