Justin Bieber

After Nicole Kidman, after Audrey Tatou, after Carol Bouquet, comes…Brad Pitt? Chanel has just announced the latter will be the new, and first male, face of their cash cow product, aka the perfume Chanel No 5, aka the one of the best-selling perfumes in the world — since it debuted 1921. Now, that’s a surprise. Mr Pitt’s appointment, not the success of the scent.

 

I don’t know about you, but personally, I spent all day yesterday GLUED to
Hearst’s new YouTube video channel, Hello Style!

Hello, new marketing opportunity! Hello, potentially important brand
extension!