LVMH has confirmed it has taken a minority stake in Young Italian Designer (we will not acronym that for obvious reasons) Marco de Vincenzo, making him the second such up-and-comer to receive such investment from the luxury behemoth, and underscoring the increasing competition among the established groups to identify, and potentially own, new talent. The terms of the deal were not disclosed, but there’s no question, it’s putting its money where its mouth is. At least some money.
Yesterday, sitting on the benches beside the Alberta Ferretti catwalk as one does, I got to chatting to my neighbour about London Fashion Week. “It was great,” he said, “But it was all the same people you have already heard of. I hope it’s not losing its edge for new talent as it gets more established.” Well, according to the new talent, he should not fear.
Today may be the day the big names – Marc Jacobs, Ralph Lauren, Calvin Klein – come out to play in New York, but in Paris it’s all about the new ones. The shortlist for the LVMH Young Designer’s Prize, which was launched last November by Delphine Arnault, has just been unveiled, creating much buzzing amid the fashion crowd. It includes most of the hot names in New York and London, many of which have also been finalists for the Vogue Fashion fund competitions in both countries, or the Dorchester prize, or sponsored by Giorgio Armani. And I wonder: is the competition greater among the baby brands vying for the awards, or among the mega brands bestowing them? I tend to think the answer may actually be the latter. I saw her first! No, I did!
In Paris for the couture shows, I was tooling around yesterday to some appointments, and stopped by JW Anderson’s showroom to see his pre-fall, pre-Versace (for the latter, if you want to know: Swarovski, skin and very Sunset Boulevard). Anyway, we got to chatting about the change in his life since he signed on as Loewe’s creative director, and LVMH took a minority stake in his eponymous brand, and the YBD (young British designer) reeled off some pretty interesting numbers.
As this is my last post of the year I thought I’d leave you with a few ideas about the five main thing I’m going to be watching in 2014, and where the action might be (aside from the already well-documented worlds of M&A and IPOs), from store wars to legal battles, consumer behaviour and designers that will make the difference. Read on!
Yesterday LVMH announced it had signed up YBD JW Anderson to be the new designer of Loewe, and taken a minority stake in his brand. Anyone notice anything funky about this? No? It was expected? Well, kind of. But what shouldn’t have been expected, but seems to be increasingly the case, is that while they hired him to be the creative head of one of their not-quite-there-yet brands, they allowed him to keep his own line. And therein lies a change in strategy.
The other day a man who had recently bought a famous fashion trademark, Mainbocher, with interesting plans for reinvention came to see me. It turns out he bought the marque from a man whose father had been very canny in snapping up these defunct-but-aromatic names, and still in the vault is Paul Poiret, among others. Which means that post-Worth and Vionnet and Schiaparelli, there are still a bunch of once-famous fashion houses that are potential relaunches. But should they be? Increasingly, I think that the old arguments in favour no longer hold true, largely because of the Brave New World of social media.