KCD

As if the Jubilee and the Olympics weren’t enough, this June London fashion will inaugurate its first ever dedicated men’s wear – well, not week. Three days! You have to start somewhere.The announcement marks an interesting evolution in British fashion thinking. But here’s the thing: it doesn’t go far enough.

 

In the race to have the most connected catwalk — a race that has seen
Burberry sell direct-from-runway and Tweet each look as it appears, Dolce
and Gabbana live-stream the audience and the backstage preparations, and
every brand with a Facebook page host its show in real time — KCD, the
global publicity powerhouse, may have just trumped everyone. Today they are
announcing the “Digital Fashion Shows”, aka an “innovative information
delivery system”. Say that ten times fast.