Lane Crawford

You know all that talk in the luxury world about what Asian brand will be the first break-out brand to take Europe, thus providing a riposte to all the European brands currently focused on milking the Asian consumer dry? Well, hot on the heels of Bosideng, the Chinesd down-specialist launching in London, comes some more provocative news out of the East. And though it’s courtesy of a brand, it’s not quite the designer brand everyone was expecting. It’s a department store brand. Specifically, it’s Lane Crawford, aka the iconic Hong Kong luxury department store.
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There was an interesting point that didn’t make it into the story today on J Crew’s. expansion into Asia (it was a little too colloquial) that I wanted to pass on. This is the first wholesale arrangement the brand has ever had, a fact I found surprising because when Mr Drexler and I had lunch last year, he told me one of the most important lessons he ever learned – and he learned it in his youth, when he worked at Bloomingdale’s, and then applied it to the Gap, with now-famous success –was that you need to control your brand, from image to product to pricing, which means no wholesale.
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