When we (and I do not mean the royal We, but We the fashion collective) talk about fashion and technology, we almost always talk about Facebook and Twitter and Instagram and Tumblr and ecommerce, and so on – ways for brands to communicate with consumers – and then we talk about how fashion was so bad at it, and how important it is, an industry-changer, etc. But this week was Internet Week in New York, and I had a conversation with Jack McCollough and Lazaro Hernandez of Proenza Schouler that made me think we’ve all been missing the real revolution. It’s not in comms (or not only); it’s behind-the-scenes, in creativity. Read more
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