Ledbury Research

The latest global luxury CEO survey from Ledbury Research and Departures magazine contains some interesting nuggets of information from the 70 unnamed chief executives who talked — the un-named bit slightly undermining the survey’s results, it must be said, though also underscoring the a) super-secretive and controlling nature of many of these companies; and b) suggests they may be telling the truth about some things that are perhaps a wee bit controversial. Like, for example, two things in particular. 

Though much has been made of the fact that the luxury sector, which has been on a rocket to the moon, growth-wise, is finally slowing –Bain predicts 4-6% for the next two years – a new “UK Luxury Benchmark Study” from Walpole, the British luxury consortium, and Ledbury Research, begs to differ, at least when it comes to the UK. It’s full of surprises! 

Ledbury Research is releasing its latest Luxury Market Insights report, which includes a CEO Outlook study tomorrow, and guess what? Those chief execs aren’t totally convinced the Chinese consumer demand for luxury, which has been slowing, will zoom back, despite what they often say.

 

Today Ledbury research is publishing their “CEO Sentiment Indicator,” an exciting document in which they chart the words of luxury execs as they reveal the thoughts of said execs about how things are shaping up for the future. They gave us an exclusive peek at it before release. And guess what? They are not feeling the love.

 

Luxury brands from PPR to LVMH may be announcing more banner results this month, but according to a new report from UK luxury consultancy Ledbury Research, their CEOs are probably a lot more worried about the industry’s prospects in 2012 than they are letting on. 

In the physics of fashion (what comes up — hemlines — must come down) category, we nominate a new, against-the-grain theory from Ledbury Research in London, publishers of a newsletter known as “High Net Worth”: contrary to conventional luxury industry wisdom, which says “man the brand equity ramparts and sue the heck out of anyone selling fakes!” Ledbury posits counterfeits might actually be good for luxury.

 

There’s a new report out from Walpole, the British luxury consortium, and Ledbury, the British luxury consultancy, with a jaw-dropping discovery in it: Americans are the most important luxury shoppers in England! Who knew?