loewe

LVMH goes green

May 22, 2012 2:49 pm by Vanessa Friedman

Today is the first day of Green Week, the EU’s biggest eco-conference, and to celebrate it LVMH, the EU’s biggest luxury group (in fact, the world’s) has stepped out and announced it, too , is going green, and is going to, “encourage its more than 90,000 employees to adopt state-of-the-art environmental practices.”

Why is this significant? You ask. As far as I remember, it’s the first time I’ve heard LVMH publicly commit to green goals and assume the green mantle. “Public” being the operative word here. Read more

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Posted in Fashion, Luxury goods |

The secret shopping habits of Loewe consumers

July 5, 2011 10:37 am by Vanessa Friedman

I just learned something interesting: the made-to-order line is actually the biggest part of Loewe‘s clothing business. Granted, clothing as a category is only about 20 per cent of sales – the rest is leathergoods: handbags etc – but it’s still a notable fact.

Why? Well, if one were looking for, say, ad-hoc proof that consumers are still very interested in spending money on luxury goods, but they want to do so: 1) in privacy; 2) with discretion; and 3) on items with tangible value, well, this is the info you need. Read more

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Posted in Fashion, Luxury goods |