Louis Vuitton

Louis Vuitton is unveiling a new group of celebrity “ambassadors’ today via their web site, and it’s not who you might expect: instead of actress Michelle Williams, who currently fronts their women’s bag campaign, or Angelina Jolie, who has plugged the heritage line, we have a star-studded line-up of… Atiq Rahimi, a French-Afghan author and movie director whose book, “the Patience Stone” won the Prix Goncourt; Tom Reiss, whose biography, “The Black Count:” about the “real” Count of Monte Cristo just won the Pulitzer; political consultant Felix Marquardt (who has advised the Presidents of Colombia, Georgia and Panama) and Dr. Gino Yu of Hong Kong Polytechnic university and Lourenço Bustani, CEO of Mandalah, who is spearheading the cultural planning of Brazil’s 2016 Olympics — all photographed at the most recent World Economic Forum in Switzerland. So here’s the question: is this a super-clever new way of thinking about marketing, or a velvet rope that will prove too much of a barrier to entry even for the insiders? Read more

Today is travel day, as the fashion flock leaves Milan and heads to Paris, the last leg of the four-week marathon that is the womenswear collections, and often the week one that produces the most highs and lows and sheer spectacle. So what are we looking forward to? Four major debuts are taking place this week – more new names at old houses than in any other city. Here are the big ones to watch: Read more

It yet another indication that high end fashion brands see growth opportunity in charging ever-further upmarket, today Ralph Lauren (that’s their most recent show, left) named Valerie Hermann, latterly CEO of Reed Krakoff, as President of a newly created Luxury Division. This follows announcements by Louis Vuitton and Gucci that they see their future on the tippy-top of the luxury pyramid. At the same time, the move puts the Ralph Lauren strategy at odds with that of his fellow American “premium brand,” Michael Kors, whose phenomenal growth has been driven in large part by exploiting the price-point opening left when peers deserted the high end for the highest end. It suggest Mr Lauren is going after European competitors, as opposed to Mr Kors. Read more

As this is my last post of the year I thought I’d leave you with a few ideas about the five main thing I’m going to be watching in 2014, and where the action might be (aside from the already well-documented worlds of M&A and IPOs), from store wars to legal battles, consumer behaviour and designers that will make the difference. Read on! Read more

Delphine Arnault, aka the woman who is doing all that designer wooing/moving at LVMH (think Nicolas Ghesquiere to Vuitton, and J.W. Anderson to Loewe), is not the only tall, blonde, smart daughter of a luxury brand founder to be making an impact on the creative side of luxury; now Virginie Courtin-Clarins, aka the granddaughter of the founder of beauty group Clarins, aka the new Director of Development, Marketing and Communications of Mugler Fashion, has just announced the appointment of David Koma as Artistic Director. Like Mr Anderson, Mr Koma is part of the new wave of Hot Young British designers. And like Ms Arnault, Ms Courtin-Clarins, who is in her late 20s, is part of a new generation of luxury scions entering the business and reshaping their brands. Read more

Much ado in New York over the fact that yesterday, while on his “Yeezus” tour, Kanye West gave a radio interview on 92.3 suggesting his fans not buy any Louis Vuitton products from now until January. Apparently, he is upset that the brand’s CEO did not want to meet with him in Paris, and he wants them to feel his pain where it hurts. The problem is, he got the wrong CEO. Read more

Are accessory designers finally getting the recognition they deserve? Following Louis Vuitton’s announcement last summer that Darren Spaziani was joining the house as accessories designer, now Emilio Pucci is revealing a “get”: Elena Ghisellini, aka the woman behind Givenchy’s recent stream of It bags. She’ll work with creative director Peter Dundas. So far, so normal: both are LVMH brands, this is keeping it in the family. So why do we care? Lots of reasons! Read more

Having now spent an entire evening mulling over Nicolas Ghesquière’s move to Louis Vuitton – OMG! Time to think! Such a radical concept – I can’t help feeling a little tinge of regret that M Ghesquière ended up at another major brand, instead of opening his own house. Sure, I’m excited to see what he does at Vuitton, and how the brand gets re-imagined with a new team, both corporate and creative, but at the same time, the fashion world feels smaller, rather than larger: instead of adding a new brand, and maybe a truly new designer to an old brand, which would create two new opportunities, we’ve simply engaged in yet more musical chairs. And I keep wondering why? Read more

And so the collective breath can be expelled: the thing everyone expected to happen has finally happened, and Nicolas Ghesquière has officially been named artistic director of Louis Vuitton womenswear. Oh, the drama! But will it have a happy ending? Read more

The news yesterday that Marco Zanini, former creative director of Rochas, would become the new creative director of the relaunched House of Schiaparelli, which would also join the couture calendar, is the sort of news that normally would send the fashion world into such a frenzied show of breast-beating (what will happen to Rochas!!) and excitement (what will this mean for Schiaparelli?!) it would put the actual shows on the runway to shame. Except this time no one batted an eyelash. They yawned, and moved on. How’d that happen? Expectations management via social media. There are lessons here for us all. Read more