Luxury counterfeiting

In the physics of fashion (what comes up — hemlines — must come down) category, we nominate a new, against-the-grain theory from Ledbury Research in London, publishers of a newsletter known as “High Net Worth”: contrary to conventional luxury industry wisdom, which says “man the brand equity ramparts and sue the heck out of anyone selling fakes!” Ledbury posits counterfeits might actually be good for luxury.

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