Today sees the arrival of Burberry’s new aviator-style eyewear, and a new video from UK band One Night Only. Coincidence? Not likely.

Burberry

The video, commissioned by the fashion brand, was available first on Burberry’s facebook page and then iTunes, and features front man George Craig modelling — you guessed it — Burberry eyewear! It’s the first in a series of four such band releases for the brand, the others being: Marika Hackman, Daydream Club, and Life in Film. Complete with shades, could this be the first step down a slippery slope of fashion moving in to more formal production roles?

After all, five songs is practically enough for a Burberry album, especially when combined with the brand’s first foray into this space, with last year’s “Rose Unplugged at Abbey Road for Burberry” from The Feeling.