Marc by Marc Jacobs

Seems to me the big question hovering over Apple and Tim Cook – should they or should they not introduce a cheaper iPhone next month, perhaps for the China market? – is actually obvious, or would have been so to Mr Cook’s predecessor, Steve Jobs. Yes, they should, and it shouldn’t necessarily be for China. Or not just for China. Why do I think this? Fashion, my dear Watson.

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After the growing, and counter-intuitive success of the London Collections: Men, aka the only fashion week on the calendar these days with any buzz; after the purchase of Christopher Kane by the-former-PPR-now-known-as-Kering; after Jefferson Hack’s work with Tod’s; today comes yet another announcement that adds fuel to the growing sense that London is the fashion city of the moment: Katie Hillier, British accessories designer, and Luella Bartley, the YBD, are joining Marc by Marc Jacobs as creative director and design director of womenswear, respectively. Bring on the Brits! If you want to be a buzzy brand, these days, apparently, you need some of your own.

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