Marco Zanini. Schiaparelli

The news yesterday that Marco Zanini, former creative director of Rochas, would become the new creative director of the relaunched House of Schiaparelli, which would also join the couture calendar, is the sort of news that normally would send the fashion world into such a frenzied show of breast-beating (what will happen to Rochas!!) and excitement (what will this mean for Schiaparelli?!) it would put the actual shows on the runway to shame. Except this time no one batted an eyelash. They yawned, and moved on. How’d that happen? Expectations management via social media. There are lessons here for us all. Read more