Mark Zuckerberg

The general take this morning seems to be that Satya Nadella, Microsoft’s new CEO (left), is not really such a new type after all: an insider, well-liked, who won’t shake things up too much, etc etc. I am sure this is largely true – the politics of the tech world are not my area of expertise. But in one area at least, I think the analysts are wrong: public image. I mean, take a look at the photograph on front pages everywhere (including our own): Mr Nadella, looking relaxed, staring into the distance in a…hoodie. Let me say that again: a hoodie. A hoodie! This signifies, it seems to me, a real generational shift, and an effort for Microsoft to at least appear to be part of the current buzz-worthy conversation. Read more

I, for one, was quite chuffed at the news that Marissa Mayer, latterly of Google, has just been appointed Yahoo’s new CEO – both because I’m looking forward to seeing what, if anything, she can do with the lagging search engine, and because Ms Mayer is a notably good dresser, and I’m looking forward to seeing what, if anything, she can do with the lacklustre image of an internet superstar. Put another way: she’s not a hoodie-and-Teva sort of exec. Read more

Last Saturday I wrote a column about Facebook founder Mark Zuckerberg and the way he dresses, looking at his decision to stick with the hoodie uniform even as he becomes part of the establishment, and ever since it was published letters have been pouring in, at least half of in his defense (even though, to be fair, I never criticized how he looks; I simply noted it).  Read more

The Vanity Fair New Establishment 100 list has just been unveiled, and its criteria for picking “the 100 most influential” are increasingly impenetrable. Read more