Microsoft

The general take this morning seems to be that Satya Nadella, Microsoft’s new CEO (left), is not really such a new type after all: an insider, well-liked, who won’t shake things up too much, etc etc. I am sure this is largely true – the politics of the tech world are not my area of expertise. But in one area at least, I think the analysts are wrong: public image. I mean, take a look at the photograph on front pages everywhere (including our own): Mr Nadella, looking relaxed, staring into the distance in a…hoodie. Let me say that again: a hoodie. A hoodie! This signifies, it seems to me, a real generational shift, and an effort for Microsoft to at least appear to be part of the current buzz-worthy conversation. Read more

Reading my newspaper over coffee this morning, I almost fell out of my chair while perusing a tech story on Google, Amazon et al, which ended with the following observation: “Google, Microsoft and Amazon all have the potential to adopt Apple’s vertical model of combining software, services and hardware to gain complete control over the design and function of future mobile devices.” Because the thing is, dear reader, it’s not “Apple’s approach” exactly – or it is, but Apple got it from somewhere else first. And where would that be? Fashion, of course.
 Read more