No, that is not a type in the title. A new paper recently landed on my desk from a New York consultancy called Open Mind Strategy that introduces what may be the best acronym I’ve ever heard for one of the biggest trends driving fashion/luxury right now: IWWIWWIWI – aka “”I want what I want when I want it.” It’s certainly the longest. Still, get comfortable saying it ten times fast, because I’m telling you: this is the wave of the future. Read more
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