Moda Operandi

One of the more interesting developments this week has been the growing backlash against Monday’s Met Ball, below left, aka the Costume Institute Gala, aka the fashion party of the season. It’s one of the most talked-about, and blogged-about, events of the year, and yet Wednesday Gwyneth Paltrow was quoted by USA Today as saying she was “never going again,” that night I was at a dinner where a beauty mogul, who shall remain unnamed, announced he wasn’t going anymore, and yesterday the wife of a major brand CEO said the same. What’s going on?

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Good golly Miss Molly: there’s a whole new untapped consumer segment out there itching to spend money. Such is the basis, anyway, for a new web site launching next month directed specifically at these “recession-busting” individuals. Check ‘em out! Read more

The other day I was moderating a panel at a conference called Fashion Digital New York, which was pretty much about what you would expect, though what I learned was not at all what I expected – especially when it came to what the new etail folks thought about old media. You’ll never guess what they said! Read more

Attention luxury shoppers: finally some news that would indicate the industry is not in quite as dire straits as trend-watchers keep predicting thanks to its foot-dragging, Luddite-like approach to on-line shopping. Read on! Read more

A mere year after launch Moda Operandi, the etailer that allows crazed fashionistas to order directly from the runway directly after a show, is entering Stage Three of their growth plan: after carving out a niche in the US, and stealing all sorts of glamorous executives from established companies (Marie Claire, Bergdorf Goodman, Net a Porter), they are embarking on world domination with an international site, a new COO (another poach from Net-a-Porter), a European warehouse, translation services, and deals with Chinese, Japanese and Russian Vogues. Mothers, lock up your daughters.

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Moda Operandi, the new e-commerce site that allows consumers to order whatever they want from a designer’s collection straight from the runway, full price, for delivery months in the future, is upscaling yet again: they have just lured away Net-a-Porter’s US head of marketing and sales, Ashley Bryan, to become their chief marketing officer. That’s a doubling of senior staff in a week. And, as the Once-ler says in “The Lorax,” MO plans to go on “biggering and biggering and biggering.”

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