Much celebrating (and some amazement) about the stellar stock market debut of Moncler yesterday, with some analysts attributing the excitement over buying into the brand to the idea it could be “ the next Burberry”. But is that true, or wildly optimistic? I can see where they are coming from, but am not necessarily convinced. Read more
Does anyone else feel like suddenly everywhere they turn, another erstwhile satisfied luxury brand is re-christening themselves a “luxury lifestyle” brand, talking about their “global universe” and otherwise attempting to own every aspect of a consumer purse? It’s like The Birds: you see one example circling and think, “oh, that’s interesting,” and the next thing you know the whole flock has obliterated the sky.
But here’s what I want to know: why? And what, exactly, do these brands mean when they attach the word “lifestyle” to themselves? Read more
I just got an email inviting me to a super-secret announcement over lunch tomorrow — which is rumoured to be an announcement of their partnership with Vente-Privee, the french flash sale site that was at the forefront of the current etail consumer phenomenon.
If this is true, it will be the third in a rash of investment in the latest fashion fad that began at the end of April with Ideeli’s raising $40 million of Series C funding, followed tuesday by Gilt Groupe’s raising $168 million. And you know what they say: three examples of anything is a trend. Welcome to the new internet investment bubble: shopping!