Mr Porter

We all know menswear is seen as a Great Luxury Hope, what with the Chinese market being driven by male consumers with money. Hence the Kering acquisition of Brioni; LVMH focusing on Berluti and buying French made-to-measure tailor Arnys to make apparel; Hermes and Coach opening mensonly shops, and so on. Now, however, it seems the on-line folks are also thinking along these lines. Yesterday MenInvest, the slightly cringe-worthy-named Paris-based e-commerce group bought the even odder named upmarket UK site Oki-ni.com, which specialises in “cutting-edge” menswear, for an undisclosed sum.

 

The other day a very successful middle market etailer came to see me, to talk about her company’s growth and plans for the future. Aside from adding a magazine editor to pump up the content (this is a major trend in fashion web sites), said etailer is also renaming what they sell: instead of “accessible luxury” they are going to offer “everyday luxury.”