Natalie Massenet

There’s something rotten in the state of e-tail – or so it seems. In the last week, both Kate Bostock, the old retail hand filched with great fanfare from M&S by ASOS.com, and Sarah Curran, the founder of My-Wardrobe.com, have left their respective e-ventures – both departures coming just after Aslaug Magnusdottir left her job as CEO of ModaOperandi.com, which she helped launch, last May. Three high-profile executives leaving three of the more successful (and established) fashion etailers in two months? This strike anyone else as weird?
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What is on-line fashion week? It is the UK-equivalent of Cyber Monday (which is today!): five days of super-special offers and special brand titbits organised by British Vogue to prompt holiday shopping, albeit with a charitable component (a percentage of sakes goes to the Oxfam Girls Education Project, the “official” charity partner) and a branded gloss. In other words, it doesn’t actually have much to do with fashion weeks as we know them at all, though the name is catchy. Even more notably, however, this year, which is its second year, for the first time on-line fashion week will be sponsored by…Amazon! That’s what made little old me sit up and take notice.
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So eBay has gotten itself a creative director, in the form of ex-Lucky mag staffer Andrea Linett, to gloss-up its fashion offerings. At least we know they can recognize a trend when they see one.

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