Moda Operandi, the new e-commerce site that allows consumers to order whatever they want from a designer’s collection straight from the runway, full price, for delivery months in the future, is upscaling yet again. After poaching Bergdorf Goodman’s fashion director Roopal Patel to be their fashion director and Marie Claire’s style and accessories director Taylor Tomasi Hill to be their artistic director last week, now they have lured away Net-a-Porter’s US head of marketing and sales, Ashley Bryan, who will become their chief marketing officer. That’s a doubling of senior staff in a week.

But then, the MO folks also say that next year they expect to more than double their membership, which was 15,000 at their launch last February and currently stands at almost 100,000, and also double their revenue (which is a number they, like many astoundingly successful web ventures, are not eager to disclose).

And, as the Once-ler says in The Lorax, the children’s book by Dr Seuss, MO plans to go on “biggering and biggering and biggering.” (To be clear: that’s a Dr Seuss quote, not an MO quote.)