Net-a-Porter

Lately it is beginning to feel like for every shopper there is a new technology start-up — maybe because so many new technology start-ups are driven by shoppers trying to solve their own problems. Like, for example, how, when you see a really cute blue blouse by you are not sure who, sold you are not sure where, pinned to someone’s inspiration board, you can find it and buy it. Good luck with googling that one. Which, presumably, is why ASAP54, just raised $3 million from, among others, Carmen Busquets of Net-a-Porter investment fame.  Read more

It’s time to call a spade a spade. Or a tulip skirt a skirt. Or something. As New York fashion week kicks off fashion month today (joy! rapture!) I think it’s about time we face up to certain realities of the form that, for whatever reason, we have seemed unwilling to acknowledge in the past. Starting with Fact #1: designers never want to show in a shared venue. Read more

There’s something rotten in the state of e-tail – or so it seems. In the last week, both Kate Bostock, the old retail hand filched with great fanfare from M&S by ASOS.com, and Sarah Curran, the founder of My-Wardrobe.com, have left their respective e-ventures – both departures coming just after Aslaug Magnusdottir left her job as CEO of ModaOperandi.com, which she helped launch, last May. Three high-profile executives leaving three of the more successful (and established) fashion etailers in two months? This strike anyone else as weird?
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An interesting side show is taking place at Paris’s Palais de Tokyo during couture: Net-a-Porter is unveiling a new initiative involving five artists commissioned to make five one-off pieces of clothing, which you can think of as couture or art, depending, and which will be sold in September in New York – though whether they are to be worn or to be hung on a wall is unclear, as is the price. What is sure, however, is they will be very, very expensive. Take that, Moda Operandi and Farfetch and every other pretender to the throne! Net has just seen your bid for their spot in the e-verse and raised you by a factor of ten. Read more

Ever since its launch, Net-a-Porter has been the gold standard in e-tail: the high-end market leader, with a profit margin far ahead of the pack. And ever since then, entrepreneurs have been chasing its market share. Now Carmen Busquets, one of Net’s original investors (she is still a minority shareholder) thinks she’s found the answer: giftlab.com, a gifting site that provides a host of high-ish-end targeted alternatives to orchids and artisanal chocolate for events from weddings and baby showers to weekend visits. And she’s raised $5 million from US investors, including venture capital firm NEA, and a group of HNIs, to launch in America next September. Read more

There ain’t room for all of them in this here town. That, methinks, is what etailers are increasingly thinking. Hence, as small ventures stumble upon good ideas, the big players snatch em up, the better to dominate the space. Case in point: the announcement today that net-a-porter will start doing beauty.
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Just as e-tailers have come to realise that a virtual store in not enough, and are increasingly adding bricks and mortar storefronts (or, as folks like Warby Parker and Bonobos tend to call them, “showrooms”) to their offering, so, too, are e-sites. Last year Style.com launched style.com the magazine, a twice-yearly collection-focused oversize print book, and now Mark Sebba, CEO of net-a-porter, has announced they are planning a print magazine.So what is this? Nostalgia for ye olden days? I thought the brilliance of digital was that we were free of so many of the nagging costs and limits associated with the physical world and its products. I thought magazines were seen as dying media. What do they have that e-zines don’t? Read more

Good golly Miss Molly: there’s a whole new untapped consumer segment out there itching to spend money. Such is the basis, anyway, for a new web site launching next month directed specifically at these “recession-busting” individuals. Check ‘em out! Read more

Attention luxury shoppers: finally some news that would indicate the industry is not in quite as dire straits as trend-watchers keep predicting thanks to its foot-dragging, Luddite-like approach to on-line shopping. Read on! Read more

It never rains but it pours, and so on. In those terms, this month the fashion world is experiencing a deluge. After the departures of Stefano Pilati and Raf Simons from YSL and Jil Sander respectively, and the expected departure of Derek Lam from Tods at September and the end of his contract, come two more announcements: Lucy Yeomans is leaving as editor in chief of Harper’s Bazaar UK and Amanda Brooks has left as fashion director of Barneys New York. This is, as they say, a moment of change.
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