In all the hoo-ha about the Groupon listing, I can’t quite escape the idea that social shopping is about to become the next big thing in social media. It is, after all, the simplest way to monetize the phenomenon.
If in doubt, simply consider the latest entrants to the field: Henry Kim and Harish Abbott, founders of Sneakpeeq, one of the most interesting new entrants I’ve encountered.

I’ve spent the last day playing around on, the flash fashion sale site Amazon sprang on the world Tuesday afternoon. There we were, shopping happily at Gilt and Rue La La and Ideeli, and the next thing you know: BAM! The elephant had entered the arena, ready to crush all in its path.