Delphine Arnault, aka the woman who is doing all that designer wooing/moving at LVMH (think Nicolas Ghesquiere to Vuitton, and J.W. Anderson to Loewe), is not the only tall, blonde, smart daughter of a luxury brand founder to be making an impact on the creative side of luxury; now Virginie Courtin-Clarins, aka the granddaughter of the founder of beauty group Clarins, aka the new Director of Development, Marketing and Communications of Mugler Fashion, has just announced the appointment of David Koma as Artistic Director. Like Mr Anderson, Mr Koma is part of the new wave of Hot Young British designers. And like Ms Arnault, Ms Courtin-Clarins, who is in her late 20s, is part of a new generation of luxury scions entering the business and reshaping their brands.
So stylist/creative director/friend of Gaga Nicola Formichetti is leaving Thierry Mugler after two years. This is one of those insider fashion stories that will barely register outside the glossy environs of the industry. So why do we care? Well, because his fame was partly the point: his famous friendships and access to celebrity; his hundreds of thousands of twitter followers; his ability to reach out via Facebook and livestream and so on and exploit new media to an old brand’s advantage. He is not a designer, after all, so putting him in charge of a design house was an experiment, much ballyhooed, in whether all that other stuff was actually more important in brand revival that ye traditional stuff.
September is both Back to School! and Back to Fashion Week!, and sic discussion with my children about what they are looking forward to, I’ve been mulling over what Iam looking forward this fashion season, which begins in NY on Thursday. For what it’s worth, here’s what I expect to be the best topics of discussion over dinner or cocktails:
If you don’t know Nicola Formichetti, aka the artist formerly known as Lady Gaga’s stylist, you will very soon. He has plans for world domination. Not I didn’t say fashion world domination. He’s gone way beyond that.