So, re my post yesterday, apparently I am not the only one who has taken note of the action in the virtual fashion space. Ashton Kutcher and Demi Moore, those Tweet-savants, as well as Nina Garcia of Project Runway and Marie Claire magazine fame (and – full disclosure – another old Elle colleague) have all invested in a Series A fundraising round for Fashism.com, a virtual gaming site/app where players post photos of themselves, and other users get to vote on whether or not they should buy the pictured outfit.

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