As fashion weeks proliferate around the world (I blame IMG, which alone owns 14 different fashion weeks from Milan to Mumbai), and it gets harder and harder to get excited about them or even remember why we should care, I have been struck by the way, of all the fashion weeks not on the original NY-London-Milan-Paris calendar, Copenhagen Fashion Week alone has both understood and attempted to solve the problem. They’ve made a big bet on an identity differentiator that – and this is key – actually doesn’t have anything to do with design. Think that’s ridiculous? it’s actually very clever.
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