NPD group

Interesting comment from CEO Marshal Cohen buried in a report from the NPD group (an American market research company) on sales of women’s apparel in the US over the last three months: “Gone are the days when all consumers shop months in advance and buy the early trends months before they will wear the products,” quoth he. “Consumers today want more ‘buy now, wear now’ product. Retailers and manufacturers need [to] understand this and make the necessary adjustments.”