What is on-line fashion week? It is the UK-equivalent of Cyber Monday (which is today!): five days of super-special offers and special brand titbits organised by British Vogue to prompt holiday shopping, albeit with a charitable component (a percentage of sakes goes to the Oxfam Girls Education Project, the “official” charity partner) and a branded gloss. In other words, it doesn’t actually have much to do with fashion weeks as we know them at all, though the name is catchy. Even more notably, however, this year, which is its second year, for the first time on-line fashion week will be sponsored by…Amazon! That’s what made little old me sit up and take notice.
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