In the rapt-making interview that was yesterday’s Oprah-meets-Ralph-Lauren-in-Telluride show one admission stood out a mile: Mr Lauren’s sense that he is “an assistant to Obama.”

As George W. Bush, the former 43rd president of the United States, aka “the Decider”, embarks on his book tour, the sartorial totems of his time in office – his good ‘ole boy cowboy boots and denim, which the President employed to demonstrate 1) his understanding of regular people; and 2) his frontier toughness (well, everything in relative) – have been nowhere in sight.