Whoopee: the very fun holiday game of “Who’s Going to Buy Who Next Year?” has officially begun with a launch entry from Bernstein Research, an arm of AllianceBernstein. And what are they thinking? Watches. Watches and jewellery galore.
I know most people aren’t thinking about this – they are thinking about hedge fund managers and how much they may, or may not, lose on their bets – but yesterdays’ dramatic drop in gold prices is going to have an interesting knock-on effect on jewellers and watch makers. Not because it will make their products, which have been creeping upwards over the last decade along with the price of their raw materials less expensive – but because it WON’T. It can’t. Here’s why.
It never rains but it pours (and in Brooklyn, where I live, it just hailed). After the Gap on-line logo hoo-ha at the end of last week comes a report from the Stern business school at New York University and the think tank L2 entitled “Digital IQ Index: Luxury,” looking at how 72 luxury brands are handling themselves on-line, on their websites, social media, digital marketing and mobile apps. Guess what? They’re stuck in the mud!