Paul Deneve

Today’s announcement that Burberry CEO Angela Ahrendts was leaving (mid-next year) to become Apple’s head of retail, and current Chief Creative Officer/designer Christopher Bailey was taking her place while retaining his design responsibilities has the potential to change not just fashion but tech, and the inter-relationship between the two. Hyperbole? I don’t think so. Consider the Butterfly effect: 

Seems to me the big question hovering over Apple and Tim Cook – should they or should they not introduce a cheaper iPhone next month, perhaps for the China market? – is actually obvious, or would have been so to Mr Cook’s predecessor, Steve Jobs. Yes, they should, and it shouldn’t necessarily be for China. Or not just for China. Why do I think this? Fashion, my dear Watson.

 

I did a fairly long interview with Francois-Henri Pinault, ceo of PPR, that’s running in the paper next week, about the way he thinks of his luxury brands, but in the process of talking Mr Pinault dropped some titbits I wanted to pass on. Here are three juicy ones. 

What’s up with YSL these days? Post-designer Hedi Slimane’s weird tweet rant at NYT critic Cathy Horyn, which came after her review of the on-line pictures of the show she wasn’t invited to (if you can follow the absurdity of that chain) the brand’s CEO has gotten in on the action. Yesterday YSL chief exec Paul Deneve wrote an “Open Letter” to WWD complaining about a story they wrote recently comparing Raf Simons’ Dior debut to Hedi Slimane’s at YSL. Mr Deneve didn’t think the WWD folks had been fair, he said, and they should stop trying to invent a rivalry that isn’t. At first glance, this seems like an executive kicking sand. But Machiavelli might have a different point of view. 

I was struck this morning by the news that Ron Johnson, head of retail at Apple, is becoming CEO of JC Penney. He’s the third fashion CEO I’ve heard of that got his start at Apple, and learned according to The Book of Jobs. Think that’s a coincidence? I don’t.