If there were an Olympic medal for retail (and why not, given the ever-burgeoning sponsorship opportunities?) Stella McCartney would win the first one by a mile.
British athletes, triple jumper Phillips Idowu (L) and heptathlete Jessica Ennis (R) pose with designer Stella McCartney (C) as they unveil the new British Olympic Team GB kit. Getty Images
While the rest of London is complaining about queues at the airport, queues for the tube, and queues for queues, the “Creative Director” of Team GB’s kit is leveraging her moment in the athletic sun far beyond her competitors. Indeed, I’d venture to say a new record has been set that will be a benchmark for years to come.
For an industry with its own calendar, that runs on a time six months to a year or more ahead of the norm, fashion in general has proven idiotically obtuse about technology. After being famously late to the etail and social media party, and then engaging in a headlong rush to the virtual when it was clear where consumer tides were going, now they are once again dragging their feet when it comes to mobile applications, as a new study from digital think tank L2 shows.
Anyone else notice anything surprising about the Duchess of Cambridge’s appearance yesterday at a homeless shelter in a 350 GBP Ralph Lauren polo-neck dress? Let me repeat that: a GBP350 RALPH LAUREN polo neck dress. Ralph Lauren? An American designer on the Princess-to-be? Shocking!
Last night Ralph Lauren was on stage at Alice Tully Hall being interviewed/memorialised for posterity by Oprah Winfrey. The nominal reason was a benefit event for Lincoln Center and the Ralph Lauren Center for Cancer Care and Prevention, and the great and the good attended: Larry Gagosian, Bruce Weber, Jill Ambramson, Barbara Walters, and so on. The thing that really made the evening for me, however, were two comments buried in the interview. They reveal quite a lot not just about Mr Lauren, but fashion in general.
Very interesting comment from a reader yesterday, noting that as Michelle Obama has become more established in her role, she has adopted more establishment designers.
In the rapt-making interview that was yesterday’s Oprah-meets-Ralph-Lauren-in-Telluride show one admission stood out a mile: Mr Lauren’s sense that he is “an assistant to Obama.”
Royal Wedding Day minus 1 and slowly the sartorial chips are falling into place.
Forget all that stuff about old media fashion editors being threatened by the presence of bloggers in various fashion show front rows – that was SO last season. This season, as New York fashion week kicks off (whoopee!!! ), it’s all about old media taking on old media.
Mayor Bloomberg’s love affair with fashion (and what it can bring to the local economy) continues apace. After cutting the ribbon on the Armani flagship store on Fifth Avenue, celebrating Burberry’s new store on Madison, and opening New York Fashion Week’s new home at Lincoln Centre, the Mayor has turned his affection to Ralph Lauren, who was awarded the key to New York City last night during a celebratory cocktail at the new RL womens’ flagship on Madison Avenue.
It never rains but it pours (and in Brooklyn, where I live, it just hailed). After the Gap on-line logo hoo-ha at the end of last week comes a report from the Stern business school at New York University and the think tank L2 entitled “Digital IQ Index: Luxury,” looking at how 72 luxury brands are handling themselves on-line, on their websites, social media, digital marketing and mobile apps. Guess what? They’re stuck in the mud!