Reimann family

The other day I discovered The LiP, aka Luxury in Progress, aka Labelux’s on-line luxury site (launched wholly under the radar), and was struck by how much it resembled Nowness, LVMH’s on-line video site, in the way it separated company values from object. Luxury marketing without product pushing! What an idea. It works, theoretically at least, on four levels.

 Read more

Not so long ago I spoke to Tamara Mellon about Labelux, the German luxury group that is privately owned by the reclusive Reimann family, and the fact they had bought her company, Jimmy Choo, from TowerBrook private equity. She was thrilled. And yet, here we are, a mere half year later, and Ms Mellon and her CEO, Josh Schulman, have both resigned. What happened?

 Read more