So a precedent has been set in Russia. Yesterday the Swiss conglomerate won their case in the Russian Federal Supreme Court, where in they sued a Russian company that had registered the trademark Vacheron Constantin and applied it to middle-market clothes. The result is a new legal standard in Russia regarding trademark protections that will be very useful not only to any other luxury brand doing business in the country but any luxury brand doing business in other emerging markets.
After YSL and Louboutin, after LVMH and eBay, comes Richemont and Russia. Yes, tomorrow the Swiss luxury giant comes out of the shadows and joins the fight against trademark infringement and IP theft that has been picking up steam across the globe. See, tomorrow the Arbitrazh court of Moscow will hear an appeal by Richemont’s Vacheron Constantin brand that, says the Chairman of the Chamber of Russian patent attorneys, could well determine the shape of Russian IP law going forward. And that, of course, will have wide repercussions for the greater luxury industry.
After buying Hermes’ 45 per cent stake in Jean-Paul Gaultier last year and talking up its development potential, Spanish luxury group Puig has put yet more money where its mouth is and just announced the appointment of senior luxury executive Ralph Toledano to the newly created position of President of the fashion division. If you want to send a signal to the fashion community that you are intent on being a serious player, this is a pretty efficient way to do it.
In all the rumours floated about who would be the next big creative director at Dior, from names old (Givenchy’s Riccardo Tisci, Lanvin’s Alber Elbaz, Vuitton’s Marc Jacobs) to new-ish (Haider Ackerman and Sarah Burton) one that hasn’t been mentioned but has, I discovered, actually been called, is perhaps the most surprising of all: Azzedine Alaia. I had heard whispers, but he just confirmed it.
To be fair, from a sheer talent point of view, this is not surprising: Mr Alaia is often voted by his peers one of the most influential designers ever (really ever; not just of the 20th century), and has been building a house of singular vision for decades.
He is also one of the last hands-on couturiers, beloved by his atelier. Part of the conundrum facing Dior is they need a designer who can work with the couture, and most youngsters, brought up on ready-to-wear, don’t have the know-how. Read more
Well, the rumours have proven true, and Hannah MacGibbon has left Chloe, to be replaced as creative director by yet another English woman, the fourth in a line that began with Stella McCartney: Clare Waight Keller. Read more
So eBay has gotten itself a creative director, in the form of ex-Lucky mag staffer Andrea Linett, to gloss-up its fashion offerings. At least we know they can recognize a trend when they see one.
Apparently owners of fashion and luxury stocks are as susceptible to trends as owners of fashion and luxury products. Post-LVMH’s purchase of a stake in Hermes, Women’s Wear Daily notes stocks in LVMH and Hermes were up 5% and 8% respectively on the Paris Bourse; PPR was up 1.5%. Read more