Romeo Gigli

You know all that talk in the luxury world about what Asian brand will be the first break-out brand to take Europe, thus providing a riposte to all the European brands currently focused on milking the Asian consumer dry? Well, hot on the heels of Bosideng, the Chinesd down-specialist launching in London, comes some more provocative news out of the East. And though it’s courtesy of a brand, it’s not quite the designer brand everyone was expecting. It’s a department store brand. Specifically, it’s Lane Crawford, aka the iconic Hong Kong luxury department store.
 

I come back from holiday, only to find the news that Romeo Gigli has also returned: today Joyce, the fashion-forward Asian boutique, announced a new autumn/winter collaboration: JOYCE by Romeo Gigli. So will it work this time around? Can he be an example to designers everywhere (Herve Leger, for example) who lost their name and their business, and dream of a return.