As fashion statements go, it doesn’t get much grander than Salvatore Ferragamo’s 2013 resort show at The Louvre in Paris. It wasn’t just the setting or the clothes themselves, but the reason behind the location. Ferragamo is sponsoring the exhibition ‘The Saint Anne, Leonardo Da Vinci’s Ultimate Masterpiece’ at the museum, and combined showing its collection with private tours of the da Vinci show for guests from all over the world. In return for its sponsorship, Ferragamo gets to be the first label to show a collection in the archways of the Denon peristyle, which frame the Louvre (previous shows have been in the courtyard) and to host drinks and dinner (serving wine from the Ferragamo family’s Il Borro estate in Tuscany) and most importantly it gets an implied link with one of the greatest artists in history. There was nothing exactly humble, or indeed subtle about the message that was being telegraphed here, namely da Vinci and Ferragamo: Italian genius.
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