Samsung

Forget the uproar around competing menswear shows LC:M, which starts today and ends Wednesday, and Pitti Uomo, which also starts Wednesday and runs until Friday. Seems to me the real distraction from the menswear scene this week is actually taking place in Las Vegas from tomorrow-Friday, and is the Consumer Electronic Show, aka CES. After all, the buzz word of the event this year is “wearables,” and the market for “wearables” is being projected to grow to $19 billion in the next four years. Shouldn’t fashion companies be chasing a share of that there about-to-be-very-large pie, and fashion-watchers paying all sorts of close attention? 

Gianfranco Ferre collection. Image by catwalking.com

Gianfranco Ferre collection. Image by catwalking.com

It’s all executive change at Gianfranco Ferre and Brioni. Yesterday Paolo Romani, Italy’s recently nominated minister for economic affairs, approved the purchase of the first by the New York-based merchant bank Prodos Capital Management LLC, which had been pending since September when this newspaper first reported the presence of Prodos’ chairman, Douglas Song, in Ferre’s front row. Ferre, along with former parent company Ittierre, has been in administration for the past two years. The Prodos purchase, which WWD reported at between $13.8m and $20.8m, is effected partly through agreements with Samsung (still to be finalized) and the Greek shipping company Salmar Shipping Ltd.