Style.com

Today Style.com is expanding its contributors list by about oh, say, 10 times, adding 60 new names at one blow (to its 6 person edit staff) by introducing a whole new section that presumably it hopes will 1) set it apart from all those other sites that now have on-line magazines; and 2) reposition it as not just a fashion news site, but a creative hub. Fine; we hear this sort of thing all the time. But what’s really interesting about this is what it reveals about the celebrity-fashion paradigm, and the way the web may be changing it. Read more

Just as e-tailers have come to realise that a virtual store in not enough, and are increasingly adding bricks and mortar storefronts (or, as folks like Warby Parker and Bonobos tend to call them, “showrooms”) to their offering, so, too, are e-sites. Last year Style.com launched style.com the magazine, a twice-yearly collection-focused oversize print book, and now Mark Sebba, CEO of net-a-porter, has announced they are planning a print magazine.So what is this? Nostalgia for ye olden days? I thought the brilliance of digital was that we were free of so many of the nagging costs and limits associated with the physical world and its products. I thought magazines were seen as dying media. What do they have that e-zines don’t? Read more