TA Associates

Luxury’s linguistic Dada has reached a new high (or low, depending on your view point).

When explaining TA Associates acquisiton of a majority stake in Dutch LLC, the parent company of contemporary brands such as Equipment and Joie, Jennifer Mulloy, TA’s managing director, said:

The new contemporary luxury segment has become an incredibly important revenue driver for both premium apparel companies and for retailers focused on this space.

I’ll say. Or rather, I’ll say “contemporary luxury” is new. In fact, I’ve never heard the term before. Probably for good reason.