Diega Della Valle, chairman of Tod’s Group (and known internally largely as DDV, which is what we will cal him for brevity’s sake) is, it turns out, as susceptible to trend as any fashionista – only with DDV, it’s his own trends. Yesterday he was celebrating a new niche collection made by Love editor Katie Grand for his Hogan line, Ms Grand being the second cool British editor DDV has signed up; previously he got Jefferson Hack, aka Kate Moss’s ex, aka founder of Dazed & Confused, to make a small line of shoes for Tod’s. Are your fad sensors tingling yet?
The news this morning that Kraft had decided to re-christen its snack food group “Mondelēz International” has got me thinking about names, and the point or power therein. My first reaction, after all, upon reading the word was to make a face and roll my eyes and think: “ridiculous.” Yet who am I to talk: my particular industry is full of often unpronounceable, hard to spell, and apparently odd names — Proenza Schouler, Thakoon, Meadham Kirchhoff, Mary Katranzou, Prabal Gurung — that don’t seem to have hurt the brands themselves one bit.
The electorate in general may be voicing ambivalence about the current administration (though it’s unclear who the alternative will be, or what they will think of him), and Wall Street may be swinging toward Mitt Romney, but one sector, at least, is standing by the current President: Fashion. In this election, as in the last, a number of America’s highest profile designers have stood up to lend their names and creative skills to fund-raising for their candidate. Today Runway to Win, a web site created by the DNC and the Obama re-election committee, is “previewing” products from 23 designers, all working under their own names, not their brand names, whose proceeds will go toward the melee to come.
As I’ve been making the (endless) pre-collection rounds I’ve noticed a few trends/innovations I wanted to pass on. Here they are, from most original to most accessible:
1. The Spant
This could also be called a “skant,” though since scant is an actual word already, I think it risks confusion and “spant” is better. As to what this exciting new hybrid is, think silk palazzo pants-meet-long-skirt, so what looks like soigné trousers from the front swish like a train in the back.
The garment comes courtesy of Olivier Theyskens at Theyskens Theory, and though it may sound weird, paired with a tank top or t-shirt (though it’s called “pre-fall”, it hits stores in June) it also may be the coolest new proposal for how to dress up for evening. Also — just say the word. “Spant.” Spant. Fun, right? Read more