The Feeling

Today Burberry’s new aviator-style eyewear collection is out — as well as a new song and video from UK band One Night Only. Coincidence? Not likely. The song and video was commissioned by the fashion brand, is available first on Burberry’s facebook page and then iTunes, and features front man George Craig modelling — you guessed it! — Burberry eyewear. Could this be the first step down a slippery slope that will lead to fashion moving in to more formal production roles?  

Today, I have learnt an important lesson: when it comes to fashion, last week’s inside joke is this week’s exciting new initiative. After all, there I was a few days ago, giggling with a friend about the Kanye West show, saying “Why did he want to start a fashion line? He’s just a great singer; it would be like Karl Lagerfeld wanting to be a rapper”, when, lo and behold, the information arrives: Burberry is releasing a single: “Rose Unplugged at Abbey Road for Burberry.”