Theoretically, faced with earthquakes, bankruptcy, etc., a name should be the one thing you can always hang on to. Not in fashion. Here is a short and non-comprehensive list of living designers who have lost their names in recent years:Herve Leger; Roland Mouret; Jil Sander; Helmut Lang – and so on. This is a big question mark over John Galliano, whose brand is owned by Dior, — will they sell his name back to him? Can he afford it? Will they close it? Or what? And now rumours are circlign around Jimmy Choo.

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