Forget live-streaming fashion shows or three-dimensional etail; yesterday I went to the “ribbon-cutting” ceremony of the Valentino Garavani virtual museum. Though this is a private venture by Valentino-the-man, not linked to Valentino-the-brand (now owned by Permira) my guess is it will have knock-on-positive results for not only the individual but the house he created, and perhaps the industry in general. In the short term, however, from being generally perceived as relatively un-web-savvy compared with such titans as Burberry and Gucci, Valentino has just vaulted to first place in fashion’s technology race. Read more
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