Vittorio Missoni

The news today that Ottavio Missoni, known as Tai and co-founder of the fashion/knitwear brand that bears his surname, has died aged 92 has sent the fashion world into mourning, for a number of reasons — some personal, and some to do with the end of an idea about fashion itself.

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The Missoni family. Getty Images

As the search for Vittorio Missoni’s plane continues, four days after it was originally reported missing, the depth of public identification with – and affection for – the Missoni family is being revealed (pictured from left are founder Ottavio; daughter and designer Angela; founder and Ottavio’s wife, Rosita; son and CEO Vittorio; and son and creative director Luca).

Here, for example, are some of the Twitter posts in response to #findvittoriomissoni, which Vittorio Missoni’s son, Ottavio Jr, posted when the plane disappeared: Read more