World Gold Council

Yesterday, at Narciso Rodriguez’s show, close readers of show notes might have noticed a little symbol next to many of the look descriptions in his running list: the Woolmark swirl. It’s the latest example of what seems to me a growing trend of industry suppliers coming out from behind the curtain to promote, publicly, their raw materials as luxury brands in themselves – the luxury behind branded luxury if you will. Aside from Woolmark, the World Gold Council has also launched an up with gold initiative (that’s me paraphrasing), both along the lines of what Saga furs and Swarovski did before them. Want to know why you see what you see on the catwalk? Cherchez les suppliers! Read more

The other day I was at a dinner arranged by the World Gold Council that featured the usual suspects – David Lamb, MD jewellery; jewellers Pamela Love and Janis Savitt – as well as one thing that was not like the others: Olivia Bolles, aka Olivia Bee, aka an 18-year-old photographic “protégé.” She had just started shooting the new “Love Gold” campaign, aimed at cooling-up the image of the yellow metal, which apparently suffers from a grandmother-complex among Gen Z. Which raises the question, is she a one-off, or the harbinger of change to come? Read more