Yahoo

Lately it is beginning to feel like for every shopper there is a new technology start-up — maybe because so many new technology start-ups are driven by shoppers trying to solve their own problems. Like, for example, how, when you see a really cute blue blouse by you are not sure who, sold you are not sure where, pinned to someone’s inspiration board, you can find it and buy it. Good luck with googling that one. Which, presumably, is why ASAP54, just raised $3 million from, among others, Carmen Busquets of Net-a-Porter investment fame.  

And you thought it was all about self-promotion, or changing the (highly male) image of silicon valley, or positioning herself as the anti-Sheryl “I will never talk about anything as frivolous as clothes” Sandberg. Pshah. That super-controversial Marissa Mayer profile in the very enormous September issue of Vogue, which has ignited all sorts of hoo-ha on the internet, was actually about long-term Yahoo content creation, in an I’ll-scratch-your-back-you-scratch-mine kind of way. Who’s the canny chief executive now, naysayers?

 

I, for one, was quite chuffed at the news that Marissa Mayer, latterly of Google, has just been appointed Yahoo’s new CEO – both because I’m looking forward to seeing what, if anything, she can do with the lagging search engine, and because Ms Mayer is a notably good dresser, and I’m looking forward to seeing what, if anything, she can do with the lacklustre image of an internet superstar. Put another way: she’s not a hoodie-and-Teva sort of exec.