Seems to me the big question hovering over Apple and Tim Cook – should they or should they not introduce a cheaper iPhone next month, perhaps for the China market? – is actually obvious, or would have been so to Mr Cook’s predecessor, Steve Jobs. Yes, they should, and it shouldn’t necessarily be for China. Or not just for China. Why do I think this? Fashion, my dear Watson.
© The Financial Times Ltd 2013 FT and 'Financial Times' are trademarks of The Financial Times Ltd.