Daily Archives: September 27, 2010

Yesterday, was my last class of Glam. Glam is a core course at London Business School, the acronym standing for Global Leadership Assessment for Managers. The purpose of the course is to teach students about the core attributes of finding the gaps in where you are and what you want to achieve.

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Today’s entry is a speech that I had to prepare for a class. We were asked to identify an area of business that interest us and talk about it. I chose online marketing and why every company should adopt an online marketing strategy that includes a website, SEO/SEM and Social Media. Read more