Brand marketing

Kim Johnstone, The University of Sydney Business School

A recent group project highlighted that while technology offers the potential for lots of tricks, it may not be what an organisation needs Read more

Seda Saracer, SDA Bocconi

Dear MBA blog readers, I am back after a three-month summer interval. When I say “summer”, I know that some of you start imagining yourself on a beach, relaxing and enjoying yourself with a book in hand. Read more

Beth Bremner, HKUST

I must apologise for my week’s absence from the blogging. I wish I could say it was because I was on holiday or something equally as tempting. Unfortunately, it was because I was trying to swim in a sea of new subjects and electives. Read more