Brand marketing

Seda Saracer, SDA Bocconi

Dear MBA blog readers, I am back after a three-month summer interval. When I say “summer”, I know that some of you start imagining yourself on a beach, relaxing and enjoying yourself with a book in hand. Read more

Beth Bremner, HKUST

I must apologise for my week’s absence from the blogging. I wish I could say it was because I was on holiday or something equally as tempting. Unfortunately, it was because I was trying to swim in a sea of new subjects and electives. Read more