Brand

Christine Cheng, Essec MBA in Luxury Brand Management

Luxury brand management is more an art than a science argues blogger Christine Cheng. It is just as valuable to understand what happens in a fashion workshop as it is to be able to read a balance sheet Read more

Helen Casey, Imperial Business School EMBA

There is so much information out there pointing towards the importance of keeping up appearances. The horse meat debacle is a prime example of this: ‘you are what you eat’, and if you lose this manifestation of yourself, you will soon be found out! Read more

Stephen Garden, London Business School

One blogger writes about using the rankings as a tool to select the business school and MBA programme that is right for you.  Read more

Alex Ferrari, University of Miami

How many times have we heard the phrase “I want to be my own boss”? Read more

Cezanne Maherali, Insead

So you end up paying about €50,000 for an education, a brand and what else? In my opinion, the greatest value one gets from the MBA is the network – not only with your fellow students, but also the access to the 40,000 alumni.

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